The issue probably lies in the fact that the retailer and supplier see each other as opposite sides at the negotiating table. Information asymmetry can often allow either side to extract more value than what they are delivering. What really needs to happen is to proving to both sides that collaborating and coordinating results in less waste and more economic gain than maintaining the current cat-and-mouse dynamic. What’s the catalyst though?
The issue probably lies in the fact that the retailer and supplier see each other as opposite sides at the negotiating table. Information asymmetry can often allow either side to extract more value than what they are delivering. What really needs to happen is to proving to both sides that collaborating and coordinating results in less waste and more economic gain than maintaining the current cat-and-mouse dynamic. What’s the catalyst though?
I think this is spot on. My best guess would be a true alignment around the needs of the consumer.
Why do treat fruit as a commodity in the first place?